Complex logo designs with lots of graphic or text take too long for the audience to engage with and are difficult to reproduce at smaller sizes. A simple logo (think Nike or Apple) is memorable, timeless and will communicate your message better than a more complex logo every single time.
Complex logo designs with lots of graphic or text take too long for the audience to engage with and are difficult to reproduce at smaller sizes. A simple logo (think Nike or Apple) is memorable, timeless and will communicate your message better than a more complex logo every single time.