What should you build your website on? The choice is simple.
Co-founder & Creative Director
When it comes to platforms, there are plenty of options available for businesses that are looking to build a beautiful, functional website.
And when we talk to our clients, we find the choice usually comes down to one of two options Webflow vs WordPress.
While these two platforms might seem to have similar functions, our experience is that they deliver very different outcomes for businesses.
What to look for in a website platform
Building a beautiful online home for your business that drives sales and creates an exceptional customer experience is just the beginning of what your website needs to do for you.
Because even the best design paired with the most strategic customer journey and mind-blowing copy is worth nothing if your website platform doesn’t deliver the bare minimum.
We found a website platform that delivers:
No risky manual tech updates
Quick page load speed to stop audiences clicking away
No crashing and no downtime
An intuitive content management system (CMS), so our clients can maintain and update their websites as their business grows
SEO features and tools to get clients found on Google.
So, how does Webflow stack up against WordPress?
We spent well over 15 years building websites in WordPress. And while it was groundbreaking for its time, we always felt there should be a simpler, more intuitive way for us to support our clients. But we had yet to find a better option. That is, until Webflow came onto the scene.
We now exclusively use Webflow to build client websites—and our own!
Why? Simply put, we believe our clients deserve the best. And when it comes to the key features we look for in a website platform, Webflow comes out clearly on top.
Let’s take a look at two of the main reasons we believe Webflow delivers a more client-focused solution.
Webflow is easier and more intuitive to update and use
WordPress requires knowledge of HTML and experience with coding, which made it incredibly difficult for our clients to add pages, update content and keep photos and images fresh over time.
Webflow, on the other hand, has a super intuitive CMS that requires almost no code. An intuitive page editor, drag-and-drop elements and a custom-defined style library make it simple for even people who have no experience to keep things fresh, up-to-date and on-brand as their business changes and grows.
Tech updates are automatic with Webflow
Quickly after we would launch a website, WordPress would release new security or core file updates that needed to be manually installed. Sounds fairly simple, right? Unfortunately, this was rarely the case.
WordPress websites are made up of plugins— all built to different standards by different developers from across the world. These plugins can manage anything from enquiry forms, to social feeds to even more critical tasks like providing a secure area to share sensitive data or process payments.
What we would find is that plugins would be incompatible with the updates required by WordPress. Incompatible plugins led to broken web pages and sections that wouldn’t load, and in some cases, the whole site would crash.
The fix? Reaching out to the plugin developer to ask them to provide a compatible update. And waiting while they developed, tested and launched the new version.
And if you get crickets from the developer? Dive head-first into damage control by developing creative workarounds.
All of this took time— time when our clients’ websites weren’t working the way they should. Time that caused frustration, headaches, overwhelm and in some cases, loss of revenue.
How does Webflow handle security and core file updates, you ask? Automatically, with zero downtime and no action required.
With Webflow, there’s no need to update your software or manage outdated plugins. That means less time and money spent on problem-solving and more time and money spent on… well, whatever you want, really.
Other Webflow features we love
High performance hosting with 99.99% uptime Lightning-fast, uber-reliable hosting — so you don't have to worry about your website crashing.
Serious about security With enterprise-grade, 24/7 monitoring, Webflow is continually updating, improving, and bug-fixing — and you'll instantly and painlessly benefit from every update without doing a thing.
Automatic backups Preview and restore your website from ongoing, automatic backups.
SEO features Webflows clean, semantic HTML and CSS are easy for search engine crawlers which makes getting found in Google that much easier. PLUS, it has all the features you need to keep your site’s SEO profile clean and effective.
Easy integrations Built-in integrations, flexible custom code, and seamless linking with Zapier make bringing in the tools you need to run your business super easy.
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At TCN, we believe that an investment in your brand is an investment in the long-term success of your business.
The website we create together today should continue to serve your business for years to come.
For us, that means future-proofing your designs and equipping you with all the tools and know-how to manage and maintain your new website yourself (no pricey IT support or ongoing costs needed).
At TCN, we are Webflow experts. Not just because we’ve been building websites on the platform (successfully) for years but because we’re one of only a handful of Australian businesses that have achieved official certification from Webflow.
Whether you need a new website built from scratch—or you want to bring your existing content over to Webflow—we can build you a beautiful, high-converting, easy-to-use website.
Rory has many years of experience in the design industry. He is passionate about helping businesses grow through innovative digital strategies. He is skilled in website design and Webflow visual development. Rory is a warm, approachable individual who is always willing to go the extra mile for his clients.
Hosted on the Amazon Cloud, which is committed to 100% renewable energy.
TCN is a worldwide business, headquartered in Brisbane/Meanjin, Australia, on the traditional lands of the Turrbal and Yuggera Peoples. We acknowledge the traditional custodians and pay respects to Elders past, present and emerging.