Short answer: We don’t submit responses to RFPs and we don’t pitch for work.
Long answer: We’re not big fans of bidding against other studios for work, joining a race to the (price) bottom, or working for free. But we are big fans of community over competition and fair pay for fair work. If you have a project you think we can help with, check out our previous work and get in touch. If you’re still not convinced after talking to us, we’re probably not the right fit.
We work hard to answer your brief and create a logo design and brand that you absolutely love and, more importantly, that your ideal client will engage with. It’s a process we have fine-tuned over more than a decade doing what we do. We go deep into your business, your objectives and your ideal client with a questionnaire purpose-made to draw out all the relevant information we need before we even put pen to paper (or, erm, cursor to computer screen).
Every single decision we make about your logo design and brand is a purposeful one. If you don’t like the first concept we create we’ll organise a time to chat so we can understand your concerns and so you can understand our strategy. If needed, we go back to the drawing board and refine the concepts based on your feedback.
You do! The full copyright for your designs is transferred to you when you make the final payment on a completed project. We keep the personal right to use completed projects and concept artwork for marketing purposes.
We say within 24 hours on business days (Monday to Friday, 9am - 5pm AEST), but we’re often quicker than that (we can’t help ourselves!).
Australia (and the world!) is a big place but thanks to technology we can conduct all our normal face-to-face meetings and business virtually over Skype/Zoom and send samples and print materials directly to your door. Oceans and borders are no boundaries for us!
That said, we do love coffee, so if you happen to be in Brisbane (or nearby) we’d be more than happy to meet at a cafe to discuss your project.
Absolutely! Sometimes clients have an already existing logo or set of materials they want us to work with, or a new and challenging project for us to sink our teeth into. If you can’t find just the right thing in our standard packages for logo, brands or web, get in touch, we’d love to chat about what you need.
Your visual brand is an essential part of your marketing but to be super clear, we aren’t a marketing agency. We don’t set KPI’s or formulate business strategies to get you more sales and leads. We’re a visual communication studio that specialises in logo and brand designs driven by industry, competitor and audience research. We build you a beautiful home for your brand, you still have to invite people to visit.
Submarks and alternate logos are variations of your main logo and give you more flexibility in where you can use your logo.
Submarks tend to be a simplified version of the logo and are generally used when your full logo doesn’t quite fit for example, on social media or stamps.
Alternate logos are other variations of the main logo provided in a different orientations, for example, centered or left aligned. Again, these are generally used when the main logo isn’t the best fit.
Logomarks are the visual elements or icons within your logo (think the swoosh in the Nike logo) while wordmarks are the text elements within your logo (so the word “Nike” in the Nike logo).
Your logo is a simple graphic, a single image that is used as the main way to identify your business visually. Think of it like your business name but in visual form. Your brand or visual identity is everything else that makes up the look and feel of your business, it’s your logo design and your colours, graphics, icons, fonts and all the things that work together to define your visual style.
Our timelines have been crafted to allow plenty of room for creativity, thorough strategy and crafting your logo design to perfection. However, if you need to expedite your project, please contact us and we’ll see what is possible based on your requirements and deadline.
To be totally upfront, you do need to invest some of your time into working with us so that we can deliver the best results for your logo design and brand. As a strategy-driven design studio we want to make sure we are crystal clear on your business, challenges, audience and goals so we can deliver designs that will do what you need them to do.
To give you a rough idea of your time investment, you’ll need around 30 minutes to complete your discovery questionnaire and then another 30 minutes to chat with us and go over everything. After that you’ll need around 15-30 minutes to review concepts and designs and provide feedback, we’ll let you know what we need and by when so we make sure your project is delivered on time!
Yes! If you have an existing brand identity you love, colour palette you just can’t walk away from or logo design that’s mostly working but feels a little dated — we can help you evolve into who you are now and level up to your audience. With a fresh set of eyes and a proven process, we can help you gain clarity and push forward confidently. If this sounds like what you need, get in touch.
We run all of our logo designs through an IP Australia Trademark search to ensure they pass at the top level but we highly recommend seeking legal advice about the different registrations and trademarks available for your logo design.
Complex logo designs with lots of graphic or text take too long for the audience to engage with and are difficult to reproduce at smaller sizes. A simple logo (think Nike or Apple) is memorable, timeless and will communicate your message better than a more complex logo every single time.
Yup! We know, we know, not what you wanted to hear. You wanted to get started on this website yesterday. But to create a website design that sings, we have to consider how all of the elements will fit together before we can even start.
The good news is, if you still need to nail down your information architecture, navigational structure, photography and copywriting, we can help you manage these parts of the job. Keen to get started? Get in touch
Yes, of course! Your website needs to evolve and grow with your business. The websites we build make it super simple for you to do things like edit text, publish blog posts and replace images. And we’ll show you how to do all of this when we hand over your site. We’re also here to support you and help with any major changes that come up or with anything that feels out of your depth.
Absolutely! We’d love to check out what you’re working with. We can spruce up your visuals and give you all the bits and pieces, including the bells and whistles website, that will allow your brand to shine.
And if you have a style guide all set up? Perfect, we can work within your existing guidelines to get that new website you desperately need.
You betcha. The TCN team has loads of experience with creating SEO ready websites. When we’re coding and developing your site we take into consideration best practice SEO techniques, like creating seriously clean code that Google adores. And we also partner with a local Brisbane SEO strategy organisation who are at the top of their game and can work with you to get your site found. After all, we bet that’s how you find yourself on our lovely little site, stellar SEO.
We are often booked out in advance. Your 50% deposit ensures your project is locked into our schedule and allows us to effectively manage all of our client projects (including yours).
When you work with a designer (or any creative service provider) you’re not just paying for that person’s time. You’re buying the value and expertise they bring, the outcomes they deliver, and the years they have devoted to developing their craft and honing their skills.
At TCN we have more than 25 years combined experience not only in design and branding but business. That means we bring a balanced mix of strategic planning, creative thinking and commercial insight to every job.
And we follow a multi-step process that involves brainstorming, researching, strategic thinking, frameworks, and development of multiple design concepts. And we tailor the process so it aligns with the strategic goals of every individual project.
Good design doesn’t come cheap, but we believe your business and your brand deserves more than just a knocked up logo created by your cousin’s flatmate. If you feel the same, get in touch.
We want you to know exactly what your money is buying. That’s why we quote by the project and not by the hour. With project quotes, you pay a flat fee for an agreed outcome. And if you need something that's outside the scope of our initial quote, we’ll let you know about additional costs before we get to work. So there are no surprises when you get your bill at the end of the job.
We take a 50% deposit for all projects, this secures your spot and allows us to get started. When the project is all done we’ll send you the final balance invoice. We then send your project file assets as soon as that final payment has been made. You can pay via EFT or credit card (credit card fees apply).