What is the difference between a logo and a visual identity or brand?

Your logo is a simple graphic, a single image that is used as the main way to identify your business visually. Think of it like your business name but in visual form. Your brand or visual identity is everything else that makes up the look and feel of your business, it’s your logo design and your colours, graphics, icons, fonts and all the things that work together to define your visual style.

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