Submarks and alternate logos are variations of your main logo and give you more flexibility in where you can use your logo.
Submarks tend to be a simplified version of the logo and are generally used when your full logo doesn’t quite fit for example, on social media or stamps.
Alternate logos are other variations of the main logo provided in a different orientations, for example, centered or left aligned. Again, these are generally used when the main logo isn’t the best fit.
Logomarks are the visual elements or icons within your logo (think the swoosh in the Nike logo) while wordmarks are the text elements within your logo (so the word “Nike” in the Nike logo).
Your logo is a simple graphic, a single image that is used as the main way to identify your business visually. Think of it like your business name but in visual form. Your brand or visual identity is everything else that makes up the look and feel of your business, it’s your logo design and your colours, graphics, icons, fonts and all the things that work together to define your visual style.
Our timelines have been crafted to allow plenty of room for creativity, thorough strategy and crafting your logo design to perfection. However, if you need to expedite your project, please contact us and we’ll see what is possible based on your requirements and deadline.
To be totally upfront, you do need to invest some of your time into working with us so that we can deliver the best results for your logo design and brand. As a strategy-driven design studio we want to make sure we are crystal clear on your business, challenges, audience and goals so we can deliver designs that will do what you need them to do.
To give you a rough idea of your time investment, you’ll need around 30 minutes to complete your discovery questionnaire and then another 30 minutes to chat with us and go over everything. After that you’ll need around 15-30 minutes to review concepts and designs and provide feedback, we’ll let you know what we need and by when so we make sure your project is delivered on time!
Yes! If you have an existing brand identity you love, colour palette you just can’t walk away from or logo design that’s mostly working but feels a little dated — we can help you evolve into who you are now and level up to your audience. With a fresh set of eyes and a proven process, we can help you gain clarity and push forward confidently. If this sounds like what you need, get in touch.
We run all of our logo designs through an IP Australia Trademark search to ensure they pass at the top level but we highly recommend seeking legal advice about the different registrations and trademarks available for your logo design.
Complex logo designs with lots of graphic or text take too long for the audience to engage with and are difficult to reproduce at smaller sizes. A simple logo (think Nike or Apple) is memorable, timeless and will communicate your message better than a more complex logo every single time.
Your visual brand is an essential part of your marketing but to be super clear, we aren’t a marketing agency. We don’t set KPI’s or formulate business strategies to get you more sales and leads. We’re a visual communication studio that specialises in logo and brand designs driven by industry, competitor and audience research. We build you a beautiful home for your brand, you still have to invite people to visit.