Are we a good fit?

Here at TCN we care about delivering real value for the clients we work with.

Amanda Sleed
Co-founder & Creative Director

We care about actually moving the needle in your business. And we care about the projects we put our name to.

Put simply, we want to do great work with great people. And we want to help businesses grow so they can make a genuine difference in the world.
We know what works and our time in business has shown us that the best results always come from great partnerships with clients— partnerships that have genuine trust, collaboration and commitment from both sides.
And those partnerships start with knowing whether we’re a good (or not-so-good) fit.
We’re a good fit if these are the problems you’re trying to solve—
  • You’re confused about your brand story, who your audience is and what you want to communicate.
  • You want to give your audience a compelling reason to choose you in a crowded marketplace.
  • You want to attract high-value clients and really great talent.
  • You’re keen to raise your prices.
  • You want your visuals, marketing and messages to align with who you are and what you stand for.
  • You want to build a resilient brand that can survive market challenges.
  • You want to build a brand that doesn't just sell a service but changes people's lives by changing their minds.
We’re a good fit for people who—
  • Are ambitious and want to propel their business forward, cement their core messaging and challenge assumptions about the way things are done.
  • Can appreciate the time, work, skill and effort that goes into great design.
  • Want to build a unique, intentional brand and who understand that doing so involves a lot more than just slapping a logo on it.
  • Can commit time, brain space and effort to working with us. We are genuinely committed to your brand, and we need you to commit to our strategy-led, built-by-design approach to deliver the best outcomes.
  • Can trust us and our hard-earned experience and finely honed skills. We know your business is your baby, and it can be hard to hand it over to others. We promise to take good care of it and you.
  • Can handle a bit of professional pushback and honesty (our persistence to deliver the best and our willingness to advocate for what we know works isn’t for everyone).
  • Are looking for more than just someone who can take orders. We’ll deliver to brief, but we’ll also add value wherever we can see it (we can’t help ourselves) and offer our strategic, unbiased opinions if we think they can help you reach your business goals.
Not-so-good fit—
  • Clients who want to provide step-by-step instructions (e.g. “create a yellow and pink logo with rabbit ears in a cursive font). If you know exactly what needs to be done and how to do it, you won’t get the best bang for your buck partnering with us. When you invest in a project with TCN, you’re buying the value and expertise we bring, the outcomes we deliver, and the years we have devoted to developing our craft and honing our skills.
  • People that believe branding isn’t really important to their core business. Through our built-by-design approach, we will discover and define who you are, what makes you special, who your highest paying (and best fit!) clients are and how you can motivate them to engage with you. THIS is branding. And you better be a believer.
  • “I’ve found exactly what I want in Google - can you copy it or create something similar”. We’re always happy to chat about what you love and what inspires you. But copying what someone else is doing is not only unethical and illegal, it’s a complete waste of your money and time. Just because it works for another brand doesn’t mean it will work for you or your ideal client. Let’s flip the script. Let’s analyse why you like these brands and use these findings to create something completely bespoke to you that will help you meet your business goals.

So, what’ll it be?

If you’re a good fit, connect with our work, and feel inspired to invest in your business, we want to help you—

  • Get clear on your core message
  • Effortlessly connect with your ideal clients
  • Confidently communicate your value
  • Attract incredible talent to your team
  • Stand out as an expert in your industry
  • Charge your worth and increase your profitability

Ready for it? Explore our services or get in touch to chat about your next project.

Article by
Amanda Sleed
Co-founder & Creative Director

Amanda is a strategic problem-solver with a knack for forward-thinking. She has over 2 decades of experience developing branding and design solutions that are both visually appealing and purpose-driven. She is a master at elevating brands and nurturing new ideas, and she does it all with courage and compassion.

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