Branding & design articles.

Insights, explainers and practical guidance for branding, design and strategy.

Latest articles

Example of brand identity and branding design shown on a website, illustrating how brand identity shapes perception and trust.
What is brand identity and how it shapes perception
The two are closely connected, but they aren’t the same thing.
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Rory in a light blue shirt sits at a table, carefully sketching lettering on lined paper with a black pen. A laptop and some printed materials are nearby, suggesting a creative design or branding process.
Fonts speak louder than words
What your brand fonts really say about your business. A deep dive into typography and brand identity.
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Insight

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